Every guy needs a little tlc up top and a hair mask may be the most effective way to your head some good. Forgive us if you’ve heard this song before, but let’s begin with the ‘why’ before we head to the ‘what’.
If your shampoo and conditioner promise to moisturise, but your scalp is still dryer than a summer in the Gobi, a mask – or masque if you’re a marketer whose either French, pretentious or both – is a solid option.
They’re the equivalent of a serum in skin terms and are designed to be left in longer. Even overnight in some cases and in others, they’re not to be washed out at all.
Either way, they’re usually fairly thick emulsions that are best combed into freshly washed hair. Slick it back and wander around the house for at least half an hour pretending you’re Gordon Gecko in ‘Wall Street’.
The Uber eats delivery guy will be fascinated to know that “greed is good”.
